Crafting an identity for an established designer maker
Aimee Betts
Crafting an identity for an established designer maker
Aimee Betts
Brand identity
Stationery
Website
Product catalogue
An elevated rebrand that celebrates creativity and skill.
Inspired by traditional techniques, repurposed for contemporary living.
A considered aesthetic that tells the story of modern craft.
“Identity understood what my brand needed to take it forward and who I needed to reach. They recognised my values and challenged me to consider new ideas. Since the rebrand I’ve gained new clients and opportunities to showcase my work. It was a brilliant and worthwhile experience.”